The Net-Results Blog
GUEST POST Stop Riding Blind: A Crash Course in Buyer Personas (Harry Potter Edition)
The following is a guest post by the talented Chris Kilbourn of TOFU Marketing. Your customers are the heart of your marketing. You know that. So why is your company still using awkward, generic stock photos on your website and marketing materials? Why do your blog...
Business Marketing Association's B2B Rising Event Recap
In the spirit of continually reaching to make our organization better, Net-Results has partnered with the Business Marketing Association, Colorado Chapter, as Gold Trustee Members. The BMA is Colorado’s only association developed exclusively to excellence in B2B...
Internlandia: There and Back Again. Lead Scoring in College Life.
Well, I have officially started my senior year at CU Boulder. As I begin my new classes, I am noticing that what I have learned during my internship is already proving to be useful. Not only can I apply my new knowledge in my classes, but I can also apply it to...
An Open Letter to the Customers & Partners of Optify
Customers & Partners of Optify, Like many of you, we're saddened to see a company that seemed to be on a path to success meet such a sudden and unexpected end. As entrepreneurs and marketers, we wish success to all those who strive for it even when their efforts...
Marketing Automation and The Gap: Aligning Marketing and Sales
Many in the marketing automation industry frequently talk about "The Gap" between marketing and sales. What is this gap? Why is it such a big deal? Does marketing automation magically close it and align your Sales and Marketing teams? For starters, marketing...
The New Gmail Inbox Tabs. Bad for Marketers or an Opportunity to Stand Out?
Gmail's new tabbed inbox is making waves in the digital marketing community and for good reason. According to MailChimp's blog, their recent study shows that open rates are down significantly for both weekdays and weekends, and marketing emails are now stuck in the...
26 Reasons Why You May Need an Agency to Implement Marketing Automation Effectively
In 2011, a study was released by The McKinsey Global Institute, which set the blogosphere on fire. After months and years of bad news about downsizing and flat growth, it seems we had finally hit the bottom. How? Well, somewhere along the way we had unknowingly...
Press Releases are Dead. (But Google Didn’t Kill Them, You Did).
When Google says "jump", we ask, "how high?" Google recently announced changes designed to prevent manipulation of search engine rankings via over-optimized press release links and text. Specifically, Google says that they will no longer tolerate "any links intended...
The Top 53 Digital Marketing Influencers You Should be Following
Being the channel-focused organization that we are, Net-Results continually combs the interweb to locate more thought leadership and practitioners of demand generation strategies. As such, I’ve decided to roll out 53 (yes, 53. Don’t ask.) of our favorite influencers...
The Free Trial is the Last Mile: Increase Your Conversion Rate by >100%
The free trial is all too often misunderstood by software companies. How it is utilized, offered and supported is a continual subject of debate. This confusion causes one of the most important processes in the sales cycle to become the least efficient, and with this...
Conversion Strategies for the 4 Visitors on your Website
The economics of online marketing pivot almost entirely on conversion rates. Tweet This! If you can acquire more conversions for your same advertising, email and social marketing spend, you win. You increase your revenue performance while also lowering your cost per...
Internlandia: How Are Email Marketing and Marketing Automation Different?
The other day I received an email that had very clearly missed its target market when it landed in my inbox. The email in question was from a law firm seeking my participation in a class action lawsuit for a botched surgical procedure for women that I had supposedly...
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