The Net-Results Blog
The 6 Marketing Automation Features You Can Not (and Should Not) Live Without
By now you have read this often-stated statistic: on average, buyers progress 57% through their buying process before engaging with a salesperson. This means that 57% percent of buyers are in the hands of Marketing before they talk live with anyone in your...
Utilizing Social Media with your Marketing Automation Platform
Are you measuring your social media success? Do you understand how to measure your activities in social media? Do you know how to gather the right insight to help you achieve your social media goals? If not, let’s explore what you may need to know about measuring...
Building the Right Marketing Automation Team
In today’s marketing landscape, there’s an increased need for customer segmentation, a growing choice of marketing channels, the necessity to integrate more third-parties, and the seemingly endless touch points necessary to forge strong customer relationships. Today’s...
Focusing on Customer Needs vs. Product Features: Marketing Best Practices
How are you marketing/selling your product or service? Are you catering to your product team or to the prospect you have on the phone or on your website? Are you sure? People make purchase decisions based on emotion but justify their buying decisions based on fact....
What's in a Subject Line?
What's in a subject line? Everything! The subject line is the key to your CTA. Want to drive prospects to the body of your email? Let's take a look at ways to make it happen! Email deliverability in most cases is largely dependent on the subject line. Essentially,...
A World without Marketing Automation
Although marketing automation is still fairly “new” in the technology landscape, it’s still kind of fun to think about what marketers used to have to do before MAPs came into their world. And by fun, I mean scary! What would be the current state of sales funnels and...
Best Practices in Sales Enablement: Marketing Automation functionality in CRM
Email marketing is reported as the #1 most-effective tactic for lead nurturing by top-performing B2B marketers. (Forrester Research, Gauging Your Progress and Success, Dec 2013) The power of email marketing stems from its ability to create and manage one-to-one...
Canadian Anti-Spam Law: What This Means
The great folks at SendGrid, one of our trusted technology partners, have written a terrific post on the new Canadian Anti-Spam Law. You can check it out here.
Summertime, and the Blogging's Easy
While the British and the Americans share a language — well, mostly — and many traditions, there are some that are unique. In America summer begins with a three-day weekend at Memorial Day near the end of May and ends with another three-day weekend at the start of...
Monthly Partner Spotlight with Volacci
Each month Net-Results chooses one of our global channel partners to feature in a “Spotlight” interview. The firm we choose is a Net-Results partner with a compelling offering who is a leader in their industry. We publish our Partner Spotlights to our blog and in our...
7 Ways to Know if Sales and Marketing are in Alignment
You’ve heard all about how sales and marketing need to be aligned to truly be efficient with your company growth, right?. Maybe you’ve even taken some steps to improve upon that. But how do you know if these two sides in your company are truly aligned? Well, here are...
Monthly Partner Spotlight with Mezzanine Media
Each month Net-Results chooses one of our global channel partners to feature in a “Spotlight” interview. The firm we choose is a Net-Results partner with a compelling offering who is a leader in their industry. We publish our Partner Spotlights to our blog and in our...
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