The Net-Results Blog
The Most Common Mistake People Make with Marketing Automation
Like any software, things can go wrong with marketing automation. Having the knowledge of what these things are will help you prevent them and make you more confident that your marketing automation endeavors go smoothly. The most common mistake people make is lack of...
The Number #1 Question Asked About Marketing Automation
This is the most pressing question you need to know about marketing automation, "will it work for me?". It’s still a newer technology and adoption rate is low, but climbing. Yes, there are ample case studies, research papers and testimonials showing how companies...
The Professional’s Guide to Marketing Automation: Quick Launch Guide
[vc_row][vc_column][vc_column_text]There is plenty to do when getting started with marketing automation. It also requires a “continuous improvement” mindset. That being said, after picking your platform of choice and signing the dotted line, the following is what I...
The Professional’s Guide to Marketing Automation: Changing Platforms
Even though marketing automation has a fairly low overall adoption rate so far, you’d be surprised at how many companies are changing marketing automation platforms. At Net-Results, we continually help companies migrate from their existing platforms into...
Use Campaign Tagging to Gain Deeper Performance Insights
Campaign Tagging allows you to easily customize the set of campaigns that are included your Campaign Dashboard. This provides a high degree of flexibility and insight, helping you to understand the performance of your lead nurturing and drip email campaigns across...
The Professional’s Guide to Marketing Automation: Before Your Buy
“Nearly all buyers (98 percent) are looking for dedicated marketing automation software for the first time, and nearly half (47 percent) are still using manual methods.” (Source: “Marketing Automation Software Small Business BuyerView | 2015”, Software Advice) I’ve...
How to Ensure Your Email & Landing Page Graphics Look Great on Retina Displays
Your prospect has made it to your landing page! Great job - that’s half the battle. But there’s a problem... Your logo and images look a bit fuzzy to her on the Macbook Pro she's using (it has a Retina Display that's making your logo look...
Use Flowcharts to Plan your Automated Marketing Campaigns
A sticking point for many marketers who are getting familiar with the tools in marketing automation software is how to properly plan and configure drip and nurturing campaigns. This is especially true when there are numerous actions and paths a prospect may go down...
Open Letter to Dave McClure
Hey @DaveMcClure, In your Unicorns & Dinosaurs post on Medium you say that... “for any given category, one big gorilla will run away with most all of the value.” So what’s up with the Marketing Automation category? It doesn’t seem to fit the mold at all....
Take Complete Control of the Appearance and Placement of Your Email Footers
[vc_row][vc_column][vc_column_text]Did you know Net-Results gives you complete control over the appearance of your unsubscribe message and footer? Regardless of the country you live in, there are strict rules surrounding email marketing. In the United States, we are...
How Will Spam Filters See Your Email?
We are happy to announce that one-click spam checking is now built in to the new mobile responsive, Drag and Drop Email Builder from Net-Results. With a single click, your email is instantly evaluated, letting you know how likely it is that your email will be marked...
The Most Relevant Business in the World
You’re not on this article by accident - maybe the headline caught you, someone shared the link with you, or you’ve liked our previous posts...something inspired you to click-through because it was relevant to your world. We make note of this because we state with no...
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