The Net-Results Blog
Using Marketing Automation To Improve Sales Funnel Conversions
The quintessential marketing automation strategy is to become more efficient and effective at moving people/companies from lead to customer aka improve sales funnel conversion. What is sales funnel conversion? Clearly there are many steps involved in each stage: 1) a...
9 Questions To Ask During Marketing Automation Demos
You are likely going to go through a demo of each of the marketing automation platforms you are considering. During that demo, you’re going to want to make sure you get these questions answers. You may have more than these, but make sure you ask these X questions...
Work with Sales on Your Marketing Automation Programs
For nearly 5 years, I’ve been working with sales and marketing teams to collaborate on marketing automation programs helping to make their demand gen engines run more effectively. I’ve found that working side-by-side with the sales team (as a member of the marketing...
Marketing Automation Campaign Tips: Create Smaller Campaigns
There is so much you can do with marketing automation, but it takes ample planning, testing and execution. You may get a little dizzy with all the possibilities, but here is something we can recommend that works for us and makes marketing automation, specifically...
97 Minute Marketing Automation Audit
It’s very important to audit your marketing automation at least quarterly. You don’t want it to get unruly, disorganized, outdated or underused. If I was given 97 minutes to do a marketing automation audit, it would include the following: Database Management: Archive...
How to Warm Up Cold Leads with Marketing Automation
Everyone has them - someone that requested info, spoke with you initially then went silent. Maybe there weren’t quite ready or just getting some additional research done. Perhaps they went with a competitor or found out the budget wasn’t approved or pushed to a future...
Find New Leads with Marketing Automation: Hot Page Flow Triggers
Sometimes little tips and tricks can lead to substantial improvements with your marketing efforts. It’s my goal to provide some of these little tips and tricks that I’ve picked up implementing marketing automation these past 5 years. Here is a tip to find new leads...
7 Questions to Ask About Marketing Automation Costs Before You Sign a Contract
With 50% growth annually, Marketing Automation is becoming a billion-dollar industry with record speed. Yet it has been reported that only about 3% of companies in non-technology industries are using Marketing Automation technology. If you are reading this blog post,...
8 Technologies That Work With Marketing Automation
As a marketing automation company, we've shared the benefits of our technology time and again. However, with marketing automation as your core, there are more than a handful of other technologies that are great complements to ours. Without a doubt, connecting a CRM to...
10 Marketing Automation Terms You Need To Know
[vc_row full_width="" parallax="" parallax_image=""][vc_column width="1/1"][vc_row_inner][vc_column_inner el_class="" width="1/1"][vc_column_text css_animation=""]Marketing Automation (MA) is quickly becoming one of the most popular software platforms for marketers....
5 Advertising Tech Platforms You Should Know About
Driving more traffic to your website is a challenge for most - and one of the ways to do it is through digital advertising. However, many businesses are hesitant to advertising because they don’t know where to get started, don’t have in-house expertise or just don’t...
How To Get More B2B Customer Reviews
Customer reviews can provide businesses a tremendous boost. They increase credibility and social proof. Prospects doing research will use them as part of their research process. A collection of reviews on various sites will help you increase your lead flow. We’ve...
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