Hi! We’re Net-Results Marketing Automation — the 1st choice of people buying marketing automation for the 2nd time.
Not only are we everyone’s first choice after leaving marketing automation platforms like Marketo & Hubspot, but we’re the only marketing automation solution with a native IFS integration.
So, if you’re in the market for a new marketing automation platform (after leaving one of our competitors) and you need to integrate with IFS, you’ve come to the right place!
In this blog post, we’re going to discuss why a native integration matters and how you can integrate your IFS ERP & CRM with Net-Results.
Let’s jump right in!
What is a native integration and why does it matter?
A native software integration is when a third-party vendor (in this case, Net-Results) integrates with a platform solution (IFS) to embed said solution (IFS) within the platform (Net-Results).
To find out why marketers just like you are making the switch to Net-Results, read one of our most popular blog posts, “Why Net-Results is the Best Marketing Automation Platform for IFS Users.”
Here’s the thing — most marketing automation companies (i.e. Marketo & Hubspot) claim their IFS integration is “native” but it’s absolutely not.
Their “native” integrations are done through an API (Application Programming Interface) integration which, to be honest, leaves a lot to be desired (we’ll talk about why here in a little bit).
For IFS users like you, an actual, native integration is of the utmost importance!
Integrating your ERP, CRM, and marketing automation platforms in one, easy-to-access platform (Net-Results) will allow you to boost your business’s productivity by reducing redundant processes and duplicate data entry.
You can’t accomplish this level of efficiency with an API integration which is why we knew it was time for the game to change. We knew an actual native IFS integration was a no-brainer.
So we built it.
Okay, so what is an API integration?
Just to make things clear: API integrations are bad; in fact, most software integrations today are created through API.
And simply put, an API integration is a connection between two (or more) applications via their APIs (Application Programming Interface).
This connection allows those systems to exchange data. As with any integration, the goal here is to keep data synced, enhance overall productivity, and ultimately drive revenue for the business or operation.
But, there are several drawbacks to API integrations — especially when it comes to ERPs, CRMs, and marketing automation platforms.
So without further ado, let’s dive into the downsides of a marketing automation & IFS API integration.
What are the downsides of a MA & IFS API integration?
For most software integrations, an API integration is completely fine — here at Net-Results, we have a ton of API integrations with various software systems.
API integrations work well for less complex software; however, when it comes to IFS, a native integration should be the only option. Here’s why:
- API integrations between IFS and marketing automation can be an absolute headache when it comes to security. These integrations can make you and your company’s information vulnerable to data breaches and cyberattacks. Here at Net-Results, we understand that the information stored within your IFS ERP and CRM is of the utmost importance and should be protected at all costs. Our native integration will allow you to do just that.
- API integrations can be pretty expensive — plain and simple. We know for a fact that Marketo and Hubspot charge an arm and a leg for their marketing automation API integration with IFS. Here at Net-Results, that couldn’t be further from the truth. Click here to learn more about our transparent pricing.
- Anytime a page that requires an API call opens, it has to call to a server that lives elsewhere, meaning you will likely experience much slower page load times. This is extremely time-consuming and decreases the overall productivity of the company.
Believe it or not, this is just a high-level summary of the downfall of an IFS & MA API integration. For a full rundown on the drawbacks of an API integration and the benefits of a native one, schedule a call with our team today!
How can you integrate Net-Results with IFS?
If you’ve decided an API integration isn’t what you actually want (good choice!), then it’s time to jump on a call and discuss Net-Results Marketing Automation — the one and only marketing automation platform with a native IFS integration.
To discuss the integration process and how it can and will benefit your organization, schedule a discovery call with us today.
During this call, we’ll learn more about your organization’s unique needs and pain points to ensure our native integration is the best solution for you and your team.
We can’t wait to speak with you!
If you want to learn more about our native integration with IFS and why it’s such a game-changer for marketers just like you, check out the IFS section of our blog.
Here you’ll find everything you need to know about the benefits of marketing automation for IFS users, what MA features matter most to teams like yours, and so much more!
To your success,
Lexie Robbins
Marketing @ Net-Results
