It’s finally time.

We’re renaming Net-Results. As of now, we’re also known as Paminga.
Pretty soon, we’ll drop the Net-Results name entirely.

Why Change the Name?

I’ve been wanting to change this name for many years.

Net-Results is a non-distinct, common phrase. Every public company reports their “net results for the quarter” four times per year. It is the opposite of memorable.

I can’t tell you how many times I’ve been on calls with prospects that refer to us as “Net Solutions”, “Net Suite”, or some other phrase that starts with Net.

And it’s dated.

I remember when I came up with “Net-Results” in ~2004. We were an I.T. consulting firm back then. People would say that they “surfed the net”.

Those days are long gone, and the name Net-Results has made me cringe since at least 2017 😆

Why Paminga?

First off, when asked for feedback on it, lots of people said “it’s fun to say”!

That wasn’t among our criteria, but a dot com available, brandable domain name that is fun to say… that’s firing on pretty much all cylinders in my opinion.

I personally looked at thousands of available .com domain names in January and February this year. Paminga stood out somehow.

It’s a name we can build a brand around (no search competition), and we’re very happy to get started.

Why Now?

Several years ago, we found ourselves painted into a corner from a technical standpoint.

We worked very hard and dug ourselves out of that hole, and the result is what we’ve been calling “Goldilocks”, the next-generation of the Net-Results platform.

The number of improvements in Goldilocks vs Net-Results “Classic” would be difficult to count, and the experience of using the platform has been 10x’d.

The Goldilocks project has had multiple phases. With the imminent release of our new Form Builder, project Goldilocks is nearing its end.

It’s time to start the next chapter. That next chapter is Paminga.

What is Changing?

With the Platform

The URL: as of now, you can login to your account at https://app.paminga.com.

  • Your existing username and password are all you need
  • You’ll find everything is exactly as you’re used to – all your stuff is there – only the brand colors and logo are changed

You can still login at app.net-results.com. We’ll redirect that to Paminga soon, but everything will be seamless for you.

If you’re still using “Net-Results Classic”, it’s not going away. We will never deactivate your forms, running drip series or workflows, or any other assets you rely on.

Going forward, we’ll continue to ensure that you can view, edit, and report on everything you’ve created in Net-Results Classic from inside of Paminga (which is already the case with Goldilocks).

Operations

You know what else is changing?

  • Our stance in the market. The amount of noise we make. Our clarity about who we want to work with and serve.

    Paminga is worthy of a much larger presence on the global stage. Wheels are in motion to make that happen.
  • The rate at which the platform is enhanced.
    Under the hood, Paminga is a revolution. It took a long time to lay the technical foundation that underpins Paminga, but it was worth it.

    Our team is able to deliver at an amazing rate, and our speed is only increasing.
  • New documentation. I believe that excellent docs are a requirement for a platform to be excellent. While we’re still transitioning to these new docs, we have a permanent commitment to document, clarify, organize, and make Paminga’s docs excellent.
  • A next-generation API.
    Goldilocks leverages this new GraphQL API for >95% of its operations. If you can do it in Goldilocks, you can do it with the GraphQL API.

    The long-standing JSON-RPC API isn’t going anywhere, probably ever. We will not be ripping out the tooling that some of you have invested in.

Some of you may have noticed:

  • We have a new website at paminga.com
  • I’ve updated my LinkedIn & Twitter profiles. I’d love to connect with you.
  • We’ve started publishing videos (mostly for a particular niche at the moment)

What’s Not Changing?

  • Your price. We have zero plans to change your pricing
  • Incredible support. Net-Results support has always been incomparable. That is never going to change
  • The marketing assets you’ve created in Net-Results: you’ll find all your stuff is there when you login to Paminga
  • Ownership. There is no merger or investment involved

What You Can Expect in the Next Few Months

We will remain heads-down improving the platform. Some of the stuff that’s coming soon:

  • All new Form Builder
    The new form builder is representative of the experience, quality, and intuitiveness you can expect from Paminga.
    We are gearing up to release this globally in the immediate future.
  • CRM Sync Actions (now live for Salesforce, Dynamics, and IFS CRM)
    Trigger actions globally or conditionally as leads & contacts are synced to Paminga from your connected CRM.
    You can do some incredible things like data transformations with this, as we saw with some customers during beta release.
  • An all new Email Builder – that shares a foundation with the new Form Builder. The experience will be excellent and familiar if you’ve worked with the new form builder.
  • Website Personalization
    You may have noticed that in the new Form Builder:
    • Images, headings, and paragraphs can be displayed or hidden conditionally based on contact & account standard & custom fields
    • Entire Sections and Rows can be displayed or hidden conditionally based on contact & account standard & custom fields
      …which means you could technically use the Form Builder for Website Personalization now. There are no accidents here 🙂
      We’ll be formalizing this so you can build personalized CTAs, website “Hero” sections, and more.
  • New Workflow Builder
    • Requalify for workflows
    • Route to different branches
    • Conditional Actions (crazy power right here)
    • Predictive Sending
    • Time Zone Based Sending
  • Conditional Actions in both:
    • Drip Series steps
    • Goals (for both Drip Series & Workflows)
  • Database change is afoot: we’re working toward some foundational changes that will unlock faster speed and incredible real-time dashboard & reporting capabilities

Thank You

I appreciate you choosing to be a customer of the company I founded 21 years ago.

My commitment to you and your needs is unwavering. The entire team at Paminga feels the same.

Thank you,

Michael Ward
Founder & CEO
Paminga & Net-Results

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Michael Ward

I'm founder & CEO @NetResults, the 1st choice of people buying marketing automation for the 2nd time.