In 2023, marketing automation is a fantastic solution to any and all digital marketing challenges and obstacles.
Whether it’s lead generation, proving ROI, or sending the right message to the right person at the right time, marketing automation is here to help.
So without further ado, let’s see how MA software can provide the ultimate solution to these all-too-common digital marketing woes…
Problem #1: You’re having a hard time building a relationship with prospects who aren’t ready to buy
Marketing automation is all about helping to automate marketing processes, which gives you and your team the opportunity to scale your interactions with prospects and current customers.
What does this have to do with timing, you may ask?
How many times have you written hundreds of marketing and/or sales emails that only a few hundred people see? How many times have you (or your Sales team) picked up the phone to cold call thousands of “leads” who, honestly, likely have no interest in what you’re selling?
Marketing automation software puts an end to that process and allows you to build a relationship with people who aren’t ready to buy from you yet, without wasting valuable time on super cold leads who will most likely never purchase what you’re pitching.
Ultimately, only a fraction of people first encountering your business will raise their hand and say, “I’ll take it!”
Several factors play into this. Maybe their budget won’t allow it, maybe they’re going through team restructuring or a transition of power. Simply put: it’s not the right time for them.
Marketing automation is the ultimate solution to this problem! By downloading our Marketing Automation 101 Guide, you’ll learn more about the specifics behind this very solution.
Problem #2: You’re unsure when a prospect is ready to buy
Ready for a truth bomb?
This all-too-common digital marketing problem is practically impossible to solve without marketing automation software.
Why? Well, unless you’re an actual superhero (which would be INCREDIBLE), you can’t read the minds of your prospects.
As a result, you’re going to need some assistance here.
Due to the systems put in place with MA software, you’ll be able to tell based on a potential lead’s actions if their timing is changing.
Some call it “magic;” we call it software. Either way, it’s positively mindblowing.
Because of this uncanny ability, you and your sales team will be able to join forces and ramp up your marketing & sales efforts in ways you never dreamed possible.
This functionality is the core of a marketing automation platform.
Problem #3: You’re struggling to generate qualified leads and nurture them accordingly
Lead generation and lead nurturing are two different concepts that should complement one another. Luckily, marketing automation software helps your team implement successful strategies for both!
Most organizations have great websites that generate a sizable amount of traffic; however, they fail to convert any anonymous traffic into identified prospects. This is a major problem.
Here’s an excerpt from our very own Marketing Automation 101 Guide to demonstrate how marketing automation software solves this common digital marketing occurrence:
“Marketing automation software comes with the means to capture website visitor data and insert it into the database. Where before a visitor would just leave your website, now you can give them the incentive to identify themselves to you. If the only way to interact with your business is a contact form on your website, you’re missing out on potential relationship-building opportunities.”
Awesome — so this is how you capture more leads. How do you get better leads?
MA software can help you recognize which leads are exhibiting “buying behavior” (timing, remember?); however, until they exhibit this behavior, you can apply lead nurturing via marketing automation to help build a better relationship with them.
So consider your lead generation & nurturing woes a thing of the past with MA! If you want more information on these topics, feel free to download one (or both!) of these free resources:
Problem #4: Communication between Sales & Marketing is…less than ideal
You know who LOVES marketing automation software almost more than marketers?
Sales teams! (no seriously, check out this blog post and see for yourself).
Connecting your marketing automation software to your CRM will significantly enhance both team’s experience and capabilities.
By connecting your CRM to your marketing automation software, you’ll be able to share customer data between sales and marketing automatically.
That means your leads, customers, and prospect information is ready and accessible at the touch of a button. As a result, each team is able to react accordingly without any sort of communication errors or delays.
Now, MA software doesn’t just allow you to send leads to sales, it also allows you to involve your sales team in the process. Net-Results software can notify sales reps directly when one of their leads is active on the website. Pretty cool, right?
Needless to say, marketing automation software is a win-win for both marketing and sales teams and is guaranteed to mitigate this digital marketing problem.
Problem #5: You can’t figure out how to measure the impact of your marketing efforts
This is one of our most-viewed blog posts — and for good reason. It’s all about identifying the 5 most important KPIs for digital marketers.
The purpose of Key Performance Indicators (KPIs) and metrics is to measure the impact of your marketing efforts—but gathering this information together can be a huge pain.
Here’s where marketing automation software comes in.
With MA, you can integrate reporting tools, house all your data under one roof, identify and fix bottlenecks, and prove your bottom line time and time again.
To top it off, marketing automation software will allow you to:
- Know what channel, strategy, and/or tactic to spend your marketing budget on
- Know what works and what doesn’t
- Prove the marketing team is positively contributing to the company’s bottom line
Paired with strategic KPIs, marketing automation software will help your team prove the impact of your diligent marketing efforts.
For more information on how to measure marketing ROI, click here.
If you’re convinced marketing automation is the solution you and your team need to solve your digital marketing challenges, be sure to schedule a call with our team today.
We’ll be thrilled to speak with you about our unique and affordable MA solution.
To your success,
Lexie Robbins
Marketing @ Net-Results
