IFS users (like yourself) are raving about marketing automation — specifically Net-Results Marketing Automation, the only marketing automation platform with a native IFS integration!
To learn more about our industry-leading IFS integration, click here.
But how exactly do IFS users use marketing automation to boost revenue and drive results?
They automate redundant marketing tasks and use it to better understand the timing of prospective buyers.
What exactly do we mean by all that? Glad you asked. Let’s break it down…
IFS Users Use Marketing Automation to:
1. Automated Drip Campaigns & Workflows
Marketing automation software is the perfect solution for IFS users who want to automate drip & nurture/workflow email campaigns.
With Drip Campaigns in Net-Results, you can automatically enroll contacts in a campaign based on defined criteria (based on your unique preferences) and send them the tailored content they want to see.
Drip campaigns are the perfect way for marketers who use IFS to nurture new leads. But get this — you’ll be able to nurture and inform these leads which will ultimately increase your chance of converting them into customers and/or clients.
That’s what we like to call a “win” in the digital marketing world!
If you’re looking to improve your email campaigns, take a gander at our popular blog post, “Do’s & Don’ts For Successful Email Marketing Campaigns”
Along with drip campaigns, you can also automate nurture/workflow campaigns. So, if you’re looking to automate any of the following, you’re in luck:
- Webinar emails where you’d like to send reminders to those that have not registered
- Workflows where you want to send follow-up emails to those who did not click within a previous email
- Workflows where you’d like to send different emails to contacts based on their location or other static field value
- Workflows that don’t send an email! Nurture/Workflow campaigns in Net-Results can be used to do something like…modifying list membership! The choices are truly endless.
Digital marketers, but especially those who also use IFS ERP software, love marketing automation’s ability to automate drip & nurture/workflow campaigns. Who can blame ’em?
2. Automate lead qualifying and lead scoring
Not all leads are meant for you and that’s okay!
But what’s not okay is wasting time qualifying leads that were never going to convert.
By automating the lead qualifying process between your marketing automation software and IFS, you’ll be able to ‘throw away’ the leads that don’t provide value and/or do not meet the criteria agreed upon between your marketing and sales teams.
If you’re unaware of the greatest love story of all time (psst…it’s between CRMs and marketing automation), check it out as soon as you get a chance.
Automated lead qualification not only saves you time but also ensures you and your team are dealing with the best, highest quality of leads throughout the marketing and sales process.
On that same note, you’ll want to make sure you’re using marketing automation to automate your lead scoring!
Lead scoring is a major component of lead qualification and it can be handled entirely through marketing automation software.
Lead scoring not only assigns a “pass” or “fail” (aka ‘disqualify’) status to each new prospect, it also lets you prioritize leads by ranking them using numerical values.
Now, we’re absolutely crazy about lead scoring here at Net-Results, so we have plenty of content about this subject. If you are interested in learning more about lead scoring and how it’s automated via marketing automation software, check out these free resources:
3. Understand the timing of a prospective customer
If you’re new here, we want to let you know that marketing automation, in its true essence, is all about timing.
Truthfully, the automations are wonderful — they save time, increase the efficacy and impact of marketing campaigns, and help boost overall revenue for thousands of marketing & sales teams who use IFS.
However, in the grand scheme of things, marketing automation is about:
- Identifying the prospects whose timing is changing to your advantage (so you can sell to them)
- Building a relationship with the prospects whose timing is yet to change (so they think of you as a great solution when their timing does change)
Sounds simple enough, right? If you’re interested in learning more about what we mean by ‘timing,’ consider checking out our free resource: “Marketing Automation Is About Timing.”
IFS and marketing automation go hand in hand. If you’re a digital marketer who’s looking to learn more about marketing automation, schedule some time with us.
We’ll be more than happy to cover and address even more ways marketers just like you reap the rewards of marketing automation on a daily basis.
To your success,
Lexie Robbins
Marketing @ Net-Results
