Email Deliverability, Email Marketing, Featured Posts, Marketing Automation, Uncategorized
You say you’re not a spammer? You send legitimate marketing communications? Prove it. There are three major authentication protocols: DKIM, DomainKey, and SPF. These effectively introduce you to the recipient’s mail server, and greatly improve your chances of inbox...
Email Deliverability, Email Marketing, Marketing Automation, Marketing Basics, Spam Filter, Spam Score, Uncategorized
Automated emails, triggered emails, drip email marketing. These phrases are often used by people considering a marketing automation system. The common thread in these phrases of course is email and where there’s email, unfortunately there’s spam. Nobody wants to be...
Demand Generation, Email Deliverability, Email Marketing, Lead Nurturing, Marketing Automation, Uncategorized
Does it sometimes seem like it’s easier to get into Buckingham Palace then to get into your prospect’s inboxes? Unfortunately, many people still do not have a clear understanding that your subject line is your meal ticket when recipients are deciding whether to...
Email Deliverability, Email Marketing, Marketing Automation, Uncategorized
Quick Filter Persistence You may filter the information you’re viewing in many areas of the Net-Results service. These filters, once applied, would normally persist across the application. It became apparent that this behavior was an inconvenience that caused...
Email Deliverability, Email Marketing, Marketing Automation, Spam Filter, Spam Score, Uncategorized
Forward to a Friend This has been a highly requested feature for quite a while. Net-Results now includes Forward-to-a-Friend (F2AF) functionality. Adding a Forward-to-a-Friend link is easy to do. When creating or editing an email, place the cursor on the email canvas...
Email Deliverability, Email Marketing, Marketing Automation, Spam Filter, Spam Score, Uncategorized
In the ongoing effort to block unwanted email communication, commonly known as “spam” or “junk mail,” Internet Service Providers (ISPs) initially created mechanisms to filter out seemingly inappropriate email content. Shortly after that, users were provided with a way...
