I’m the founder & CEO of Net-Results, a marketing automation startup that regularly goes head-to-head with Marketo. I speak regularly with multi-year Marketo users considering whether they should switch to another platform. The most common complaints I hear: The...
What an awesome question (and one that a lot of people aren’t thinking about!). So how do you optimize a conversion funnel? 4 easy steps: Define the steps in your conversion funnelGather data on conversion rates between each stepIdentify the bottlenecks in your...
There are 2 certainties with respect to the future of personalized marketing: The ability to deliver personalized marketing will continue its evolution toward becoming a commodity capability (easy to execute, affordable for the “masses”).It’s easier...
The question of who needs marketing automation can be answered with one simple followup question: Do you have prospects who aren’t buying what you sell right now, but will buy within the next 3 years (from you or one of your competitors)? If your answer is...
Dynamic Content for Emails Begins Phased Rollout We’re excited for you to see and use the fantastic Dynamic Content capabilities we’ve added to the drag & drop email builder! We’ll be rolling this out in phases. You’ll see a notification in...
