Breaking up is hard to do — just ask Neil Sedaka (no, I didn’t have to Google who sings that song…*shifty eyes*).
It’s a fact of life — all good things must come to an end, and the phrase rings true when it comes to marketing campaigns. Not all marketing campaigns will stand the test of time and that’s a-okay!
But in order to save money and maximize your efforts, it’s important to know when it’s time to “break up” and end a marketing campaign.
In this blog post, we’ll break down the three tell-tale signs that it’s time to part ways with your marketing campaign.
1. Optimization isn’t working anymore
What do we do when campaigns aren’t performing the way we expected? Optimize, optimize, and optimize some more!
But even keen, insightful optimization can’t save campaigns that are simply no longer working.
If you’ve made an effort to optimize a particular campaign several times (you’ve changed almost every variable) and it still isn’t working, it’s best to call it quits.
You’re much better off spending money on other, more fruitful campaigns instead of trying to make it work with something that no longer serves you and your marketing efforts. Flip the switch, call it quits, and move on to bigger and better campaigns!
For further insight into optimization efforts with the help of marketing automation, check out this blog post!
2. You’re getting negative results
No ROI? Crappy comments littering the comment section? A budget that’s simply out of control? Do away with the negativity and break up with this marketing campaign for good.
Think of it this way: if it’s causing more stress and generating negative feedback, this isn’t the marketing campaign for you.
And though the negativity is hard to receive, think of negative results as a learning opportunity. Study this negatively-performing campaign and learn what to do and what not to do next time.
Marketing is the ultimate science experiment and rarely (if ever) do we get it right on the first try. Negative marketing campaign results aren’t a bad thing in the long run — they simply teach you what to improve on for future efforts.
In fact, through much trial and error, we were able to curate the ultimate list of do’s and don’ts for email marketing campaigns — we walked so you could run (you’re welcome). Check it out here.
3. You’re attracting attention (but not the attention you want)
Like a relationship, you don’t want just anybody (I mean, I’m not judging if you do) — it’s the same with marketing campaigns!
If your marketing efforts are engaging the wrong audience and attracting less-than-ideal prospects, pull the plug and move on.
When it comes to marketing, you don’t have time to nurture prospects who don’t fit your ICP (ideal customer profile). Sure, the attention is great, but if your marketing campaign isn’t snagging the attention of your intended audience, it’s best to go back to the drawing board.
Looking for ways to improve your paid social advertising efforts? Look no further — we’ve got ya covered with our blog post, “5 Tips to Optimize Your Paid Social Campaigns.”
Sometimes breaking up with a marketing campaign can be just what you need to create better, more effective campaigns in the future.
So chin up, it isn’t the end of the world! And if you ever need tips and tricks on how to create, manage, and implement the best marketing campaigns for you and your business, reach out and schedule a call with our team.
We have your back!
Cheers to your success,
Lexie Robbins
Marketing @ Net-Results
