There’s been a myth going around lately, guys…and it’s one that we’re ready to debunk once and for all.
Marketing automation is NOT a lead generation software service.
By ‘lead generation,’ I mean marketing automation software does not go out and find leads for you.
Now, you can generate your own leads using your own lead generation tactics and strategies via marketing automation, but our software will not bring leads to you. Remember, marketing automation software is only as powerful as the strategy and efforts put into it.
Why are we mentioning this now? Great question!
We receive several inquiries asking how we generate leads, what quality of leads we guarantee, how many to expect in a given time frame, etc.
At first, these questions puzzled us. But we soon realized this was a great space to educate potential and current users of marketing automation software on the many ways marketing automation can help nurture and strengthen the buying potential of leads; however, it will not be a tool to generate leads from complete scratch.
Let’s break down all the ways marketing automation helps with leads…
1. Lead Generation (with a catch!)
I know, I know — but remember what I said in the intro?
Marketing automation software will not go out and bring leads to you out of nowhere — that’s the myth we’re debunking!
However, you can use the unique and robust marketing automation software features to generate your own qualified leads! In fact, that’s exactly what you should be doing.
Generating your own leads via your own marketing efforts will help ensure your leads are ICP (the ideal customer profile, not Insane Clown Posse — I promise) and qualified.
Here are a few marketing automation software features and tools you can use to help with lead generation efforts:
- Landing Page Builder
- Autoresponders and triggered email sequences
- Dynamic Content
Want to learn how marketing automation software can help you with your own specific lead generation efforts? Schedule a free call with us today!
2. Lead Nurturing
Marketing automation rules all when it comes to lead nurturing capabilities!
If you’re looking to warm up prospects, look no further than marketing automation software to get the job done.
We wrote a whole free guide all about Lead Nurturing 101 which you can snag here!
Here’s a quick rundown on the ways marketing automation software helps in the lead generation department:
- Segmentation: When you segment your leads properly, you’re likely to build and send more relevant content/emails to prospects. The more relevant the content, the more likely you are to warm up that lead.
- Email Marketing: Email marketing is the core of lead nurturing efforts — ’nuff said.
- Landing Pages: A landing page is your prospect’s entry point — ensure you’re making the best landing pages available to capture their attention and convince them to learn more about your product.
- Lead Scoring: We’ll dive into this key aspect in the next point — hold tight!
If lead nurturing is what you’re looking for, the search is over. Marketing automation is your best bet.
Already have marketing automation, but don’t know where to start when it comes to lead nurturing strategy? We gotchu — click here.
3. Lead Scoring
Lead scoring is (according to this highly reputable source):
“…the method of assigning points to a contact or potential prospects based on how closely they resemble your buyer persona. The higher the lead score, the more likely the lead is to be a good fit for your product or service.”
With Net-Results Marketing Automation Software’s powerful lead scoring overlays, you’ll be able to score leads effortlessly (isn’t that the dream?).
Looking for lead scoring help right now? We have free Lead Scoring Worksheets available for download and a thorough blog post all about B2B Lead Scoring efforts.
Be sure to check them out!
Remember: Marketing automation software won’t generate leads from complete scratch — BUT, it will help you generate leads via your own marketing efforts executed with the help of marketing automation. It will also help you nurture and score those leads.
Not to brag, but that sounds like some pretty powerful software. If you’re in the market to check out and/or purchase marketing automation software for all of your lead generating/nurturing/scoring efforts, schedule a 20-minute chat with us today!
Cheers to your success,
Lexie Robbins
Marketing @ Net-Results
