A strong social media strategy and presence is one of the best (and most cost-efficient) ways to establish your brand’s persona.
But how can you use social media platforms (like Facebook, Instagram, LinkedIn, & Twitter) to tell the world who you and your brand are?
Today we’re going to uncover all of the latest tips and tricks you can use to establish your brand’s persona through social media.
Let’s jump right in with our first tip…
1. Content is king!
When it comes to content, you want to create posts and share information that works to establish trust and visual identity.
They’re kind of a chicken and egg thing; they both contribute to each other and build the other up.
A brand’s persona needs to be consistent to build trust. The account needs to stay on the same track as far as the type, medium, and design of content go.
Need help deciding what content works best for B2B digital marketing efforts? No problem — we’ve got just the thing to help!
Establish a brand tone (or aesthetic, for purely visual brands) and stick to it. Extend it to your product too; all of it should come together to create one set of cohesive messaging.
Consistency and cohesiveness are of the utmost importance when it comes to creating social media content, regardless of the platform.
2. Build a branded community
Building a community around your brand or products allows consumers to build trust with your brand. (“Look, here are all these people that love that product! Maybe I’ll like it too!”)
There are a variety of ways that building a branded community can be successfully carried out, but some popular methods include promoting the use of brand hashtags, product hashtags, and community hashtags. Not only does this have the benefit of creating a brand persona, but also gives the brand an opportunity to crowdsource User Generated Content.
User Generated Content (sometimes referred to as user-created content) is essentially content (images, video, text, audio, etc.) created and posted by fans/users/customers of a brand. All of this further establishes a consistent brand in the eyes of potential customers.
A great example of this is the Instagram account of GoPro and its community hashtag #mygopro. It’s a perfect model for their particular business and audience, considering that the User Generated Content speaks directly to the quality and utility of their products. They’re establishing and selling an aesthetic as well as building trust.
3. Post consistently
I’ve already touched on this but really, establish a baseline and post consistently.
The only way that a persona can really be fully established in the minds of its social media followers is if that persona is continually and continuously drilled into their heads.
Sounds a bit aggressive, right? 😂
But take a look at your favorite social media brands and accounts and look at how often they post. It’s likely far more often than you’d have thought!
You know what else comes with consistency on social media? More leads. If you’re looking to gain more leads through social media (as well as develop your brand’s persona), click here!
Brand persona development takes time, but when done right, it’s one of the most beneficial things you can do for your business.
What else can you do to ensure longterm marketing success? Invest in marketing automation, of course! If you’re looking to ramp up your marketing efforts and boost revenue, schedule some time with us.
We’ll be more than happy to show you firsthand how Net-Results is the marketing automation solution you’re looking for.
To your success,
Lexie Robbins
Marketing @ Net-Results
